Fenty x Puma Avanti
CNCPTS for FENTY x PUMA Avanti EditorialCreative Direction: Madeline Romano
Photographer: George Annan
Videographer: JP Dellanno
Post Production: Madeline Romano
Styling: Madeline Romano
Talent: Jill Romano
Photographer: George Annan
Videographer: JP Dellanno
Post Production: Madeline Romano
Styling: Madeline Romano
Talent: Jill Romano
Problem: Fenty x Puma came to me seeking a new trend. We had seen costal grandma, Y2K, Clean Girl. We wanted to define something new that inherently reprented both Rhianna and the sneakers silhoutte.
Solution: The Soccer Mom. This sneakers sillhouette harkens back to PUMA football legends, being worn by modern icons like Romeo Beckham. We wanted to put a twist to feel inheritly more stylish. The soccer mom represents not having to try, while still having taste. Style knows no age. I also used my mother in this campaign!!
Solution: The Soccer Mom. This sneakers sillhouette harkens back to PUMA football legends, being worn by modern icons like Romeo Beckham. We wanted to put a twist to feel inheritly more stylish. The soccer mom represents not having to try, while still having taste. Style knows no age. I also used my mother in this campaign!!