Problem: The brand wanted Ellesse to be percieved as a younger, trendy everyday sneaker. Perhaps for the more refined, straying away from casual and sporty. 

Solution: Portraying the sneaker in various environments that are notoriously nicheand sophisticate, while still ensuring that it was true to Ellesse’s heritage.  Gradening, reading poetry,  and playing bocce set the stage for the tree various colorways. I wanted the afflilltion with the sneaker to feel refined and intentional, shifiing the way we percieve the brand Ellesse.