Problem: CNCPTS approached me to execute a secondary campaign for the release of their newest colorways for the Puma Mostro sneaker. They wanted the inspiration to pay tribute to the Italian heritage of the sneakers name “Mostro”.

Solutiuon: I filmed this at my 102 year old Italian grandfathers house. I saw a juxtopisition between the vintage collections in my grandfathers house and the inherently modern sillhouette of the shoe. We featured talent exploring this house,  using the mirrors to tell a deeper message of past and present.