Puma Mostro 03

Concepts for PUMA Mostro



Creative Direction: Madeline Romano
Photographer: George Annan
Videographer: JP Dellanno
Post Production: Madeline Romano
Talent: Dayanara & Daryelus

Problem: CNCPTS wanted this campaign to stand out, in theme of the newest colorways  launching for the PUMA Mostro sneakers. 

Solution: Being bold meant taking risks, or in this case, sneaking onto a roof for a photoshoot with you friend.  I wanted the story for this campaign to feel rebellious, playful, and  inherintly different.






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